Title:  Manager - New Businesses

About IHCL

Indian Hotels Company Limited (IHCL) is a part of the Tata Group and is one of South Asia's largest and most iconic hospitality companies. With a legacy of over 120 years, we are dedicated to delivering exceptional experiences to our guests through our diverse portfolio of hotels, resorts, and palaces.

Careers at IHCL

At IHCL, we believe our employees are our greatest asset. We are committed to fostering a dynamic work environment that encourages innovation, collaboration, and personal growth. Join us in creating memorable experiences and shaping the future of hospitality. Explore exciting career opportunities with us and be a part of a vibrant team that values passion, excellence, and diversity. 

Job Objective

To strategize, plan, and execute innovative and impactful marketing initiatives for the New Businesses (homestay, QSR, and hotel verticals), driving brand awareness, customer engagement, and revenue growth. The role focuses on creating a unified brand identity, leveraging data-driven insights, and implementing integrated marketing campaigns that resonate with diverse target audiences while ensuring alignment with the company’s vision and business goals in the dynamic Indian market.

The objectives also include: • Enhancing customer experiences across all touchpoints.

• Establishing a strong digital and offline presence.

• Building strategic partnerships to expand market reach.

• Continuously analyzing market trends to maintain a competitive edge.

This position demands a creative yet analytical approach to marketing, with a focus on achieving measurable outcomes and fostering brand loyalty across all business verticals.

Essential Job Tasks

Strategic Thinking and Creativity

Data-Driven Decision Making

Project Management

Brand Storytelling

Collaboration and Teamwork

Areas of Responsibility

• Strategic Marketing

Develop and implement integrated marketing strategies tailored to homestays, hotels, and QSR audiences.

Collaborate with senior leadership to align marketing plans with business objectives.

Identify and target market opportunities to enhance brand positioning and revenue growth.

• Brand Management

Ensure consistency in brand messaging and visuals across all platforms and channels.

Strengthen the brand identity for each vertical through targeted campaigns and storytelling.

Oversee the development of creative assets, ensuring alignment with brand guidelines.

• Campaign Development and Execution

Design and execute multi-channel marketing campaigns (digital, print, outdoor, and experiential).

Create promotional campaigns for product launches, seasonal offers, and loyalty programs.

Drive localized marketing initiatives to engage with regional audiences effectively.

• Digital Marketing and Social Media

Collaborate with the digital marketing team to enhance online visibility and engagement.

Monitor social media strategies and content for homestays, hotels, and QSR brands.

Analyze digital campaign performance and recommend improvements.

• Public Relations and Corporate Communication

Build relationships with media outlets and manage PR activities to boost brand awareness.

Develop press releases, media kits, and communication materials.

Manage crisis communication strategies to safeguard the brand’s reputation.

• Customer Insights and Market Research

Conduct market research to understand consumer behavior and competitive landscapes.

Leverage customer insights to refine marketing strategies for different verticals.

Monitor trends and innovations in the hospitality and QSR industries.

• Collaboration and Stakeholder Management

Work closely with operations, sales, and digital marketing teams to ensure cohesive strategies.

Liaise with external agencies, vendors, and creative partners for campaign execution.

Align with revenue management teams to support business goals effectively.

• Performance Monitoring and Reporting

Track and evaluate campaign performance using metrics and KPIs.

Prepare regular reports for senior management, highlighting key insights and results.

Adjust strategies based on analytics and market feedback to optimize outcomes.

• Team Leadership and Development

Lead and mentor the marketing team to drive creativity and operational excellence.

Foster a culture of innovation and collaboration within the marketing department.

In addition to the above-mentioned duties and job functions, performs any other assignment given by the management within the scope of job

Required Qualifications

Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

Work Experience

• 5–8 years of experience in marketing, preferably in hospitality, F&B, or lifestyle brands.

• Proven expertise in developing and executing multi-channel marketing campaigns.

• Strong understanding of Indian consumer behavior and regional market dynamics.

• Proficiency in digital marketing tools, analytics, and CRM platforms.

• Excellent communication, interpersonal, and leadership skills.

• Ability to manage multiple projects and work in a fast-paced environment.

Languages Needed in Position

Exceptional communication, negotiation, and relationship management skills.

Key Interfaces- External

Vendors and Others

Key Interfaces- Internal

Finance function, HOD's, Store Managers, compliance and internal audit

Behavioural Competencies

Equal Opportunities Employment at IHCL

At IHCL, we celebrate diversity and are committed to creating an inclusive environment for all employees. We are proud to be an equal opportunity employer and do not discriminate based on race, color, religion, gender, sexual orientation, age, national origin, disability, or any other status protected by applicable law. We encourage all qualified individuals to apply and join our team, where every voice is valued and respected.