Title:  Cluster Director of Sales & Marketing and Director of Sales & Marketing

About IHCL

Indian Hotels Company Limited (IHCL) is a part of the Tata Group and is one of South Asia's largest and most iconic hospitality companies. With a legacy of over 120 years, we are dedicated to delivering exceptional experiences to our guests through our diverse portfolio of hotels, resorts, and palaces.

Careers at IHCL

At IHCL, we believe our employees are our greatest asset. We are committed to fostering a dynamic work environment that encourages innovation, collaboration, and personal growth. Join us in creating memorable experiences and shaping the future of hospitality. Explore exciting career opportunities with us and be a part of a vibrant team that values passion, excellence, and diversity. 

Job Objective

Functions as the strategic business leader of the hotels' Sales and Marketing Operations. Cluster Director of Sales and Marketing is responsible for development of the annual sales & marketing budget, revenue forecasting, managing the implementation of the hotel’s sales and marketing strategies and achieving budgeted top line revenue for the hotel. Works closely with revenue management and marketing teams, to develop strategies to maximize Revpar, profitabilty and grow market share. The position ensures that the Sales and Marketing team meets the brands' focus on growing revenues and maximizing the financial performance of the department.  As a member of the Executive Committee, he/she develops and implements hotel-wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand’s target customer, resulting in creating an iconic and profitable hotel.

Essential Job Tasks

Identifies departmental and individual training needs, develops training calenders, conducts training and recommends suitable training programs to address individual capability gaps. Participate in certification of team members in key skills. *Ensures self and directly reporting managers attend appropriate core training classes.
*Creates a culture of  recognition by actively participating in the STARS (Special Thanks and Recognition System) Program.*Creates a culture of Trust, Awareness and Joy by conducting departmental meetings, reviewing V-Connect feedback, drawing and implementing suitable action plans.

Areas of Responsibility

*Partner with Human Resources to develop departmental workforce plans, hiring schedule, interview and select candidates that demonstrate the TATA and IHCL values along with core functional expertise. Assign buddies to new team members and monitor the progress of departmental induction.
*To set department and sub-department goals which are in line with the hotel and department strategies. Communicate goals, conduct Q-Chats (quarterly performance reviews), analyse performance and provide relevant input for training programs.
*Identifies the developmental needs of others and coaches, mentors and helps others to improve their knowledge or skills.
*Ensures disciplinary procedures and documentation, adhering to the standards of Tata Code of Conduct and values of IHCL.
Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
*Develops strong partnerships with local organizations to further increase brand/product awareness.
*Develops and manages internal key stakeholder relationships.

Functions as the strategic business leader of the hotels' Sales and Marketing Department and is responsible for property reactive sales.
*Functions as the strategic business leader of the hotels' Sales and Marketing Department and is responsible for the property proactive account sales and segment sales, local and social catering sales, business travel sales, reservation sales and destination sales.
*Responsible for achieving revenue goals, guest and associate satisfaction and the financial performance of the department.
*Manages the marketing budget to enable development of hotel specific campaigns, promotions and collateral to drive revenue and meet property objectives.
*Conducts meetings for the entire team to ensure effective and syncronized approach for achieving the targets. 
*Analyzes the Sales force client engagement along with the team.
*Submits RPF as per the guidelines received. 
*Liaises with the credit manager to review the credit status.
*Coordinates with the Director of Finance to ensure all TPAM points are adhered to. 
*Ensures Marketing of F&B outlets through various social media channels & bloggers.
*Engages with Media companies for regular hotel coverage.
*Analyses the competition information along with DOS & team for effective pricing of the hotel. 
*Plans Sales Blitz & reviews reports for the feeder cities for the hotel.

Required Qualifications

MBA in Sales and Marketing/ Hotel Management.

Work Experience

10 - 12 Years of Experience.

Languages Needed in Position

English

Key Interfaces- External

Key Interfaces- Internal

Behavioural Competencies

Equal Opportunities Employment at IHCL

At IHCL, we celebrate diversity and are committed to creating an inclusive environment for all employees. We are proud to be an equal opportunity employer and do not discriminate based on race, color, religion, gender, sexual orientation, age, national origin, disability, or any other status protected by applicable law. We encourage all qualified individuals to apply and join our team, where every voice is valued and respected.