Title: Director of Public Relations
About IHCL
Indian Hotels Company Limited (IHCL) is a part of the Tata Group and is one of South Asia's largest and most iconic hospitality companies. With a legacy of over 120 years, we are dedicated to delivering exceptional experiences to our guests through our diverse portfolio of hotels, resorts, and palaces.
Careers at IHCL
At IHCL, we believe our employees are our greatest asset. We are committed to fostering a dynamic work environment that encourages innovation, collaboration, and personal growth. Join us in creating memorable experiences and shaping the future of hospitality. Explore exciting career opportunities with us and be a part of a vibrant team that values passion, excellence, and diversity.
Job Objective
To enhance the brand image of Taj Hotels along various media avenues through effective planning and implementation of public relations activities in line with the overall corporate strategy, aiming to build and maintain the brand equity of Taj Hotels.
Essential Job Tasks
The Director PR will spearhead strategic communication initiatives to enhance the brand visibility of the hotel while ensuring alignment with corporate goals. This role involves managing internal and external stakeholders, leading media relations, and overseeing PR campaigns to uphold Taj's prestigious legacy.
Areas of Responsibility
1. Strategic Planning:
• Develop an annual communication plan reflecting past activities, current priorities, and upcoming initiatives.
• Coordinate with the Corporate PR Team, General Manager, and local/international PR agencies for seamless strategy execution.
2. Media Relations & Spokesperson Management:
• Identify key spokespersons and prepare them for media interactions through content development and thorough briefings.
• Act as the main coordinator for media and public communications during crises.
3. Event Development & Execution:
• Conceptualize and execute F&B and lifestyle events to ensure consistent media exposure in collaboration with the F&B Manager, Director of Sales, and General Manager.
4. Marketing Coordination:
• Collaborate with the Marketing team to provide relevant content for marketing campaigns and activities.
5. Stakeholder Engagement:
• Foster strong relationships with domestic and international PR agencies, press representatives, and other key stakeholders like artists, critics, and event organizers.
• Facilitate regular interactions to maintain exposure and strengthen partnerships.
6. Performance Analysis & Reporting:
• Conduct comprehensive reviews of past PR activities, implementing both qualitative and quantitative improvements in coordination with senior leadership.
• Maintain a meticulous record of all media coverage and PR achievements.
Attributes/ Essentials/ Other Information
Should be flexible to move within the company according to requirement and also for personal growth.
Required Qualifications
MBA with experience in Hotel Industry
Work Experience
15 years in hospitality/service/luxury brands industry focusing either on marketing or communication
Languages Needed in Position
English and Hindi
Key Interfaces- External
PR Agencies (Local and International), Media Outlets (Print, Digital, Broadcast), Key Stakeholders (Artists, Critics, Event Organizers), Government & Tourism Boards, Vendors and Service Providers
Key Interfaces- Internal
Corporate PR Team, General Manager, Director of Sales & Marketing, F&B Manager,
Operations Team, Hotel Leadership Teams
Behavioural Competencies
Equal Opportunities Employment at IHCL
At IHCL, we celebrate diversity and are committed to creating an inclusive environment for all employees. We are proud to be an equal opportunity employer and do not discriminate based on race, color, religion, gender, sexual orientation, age, national origin, disability, or any other status protected by applicable law. We encourage all qualified individuals to apply and join our team, where every voice is valued and respected.